We won’t have another date like December 12, 2012 (12/12/12) for another 89 years. To commemorate this one-of-a-kind event, the KSC Phonathon team decided to host a one-of-a-kind event of its own: the 12/12/12 Challenge, with a goal of engaging as many new donors as possible by 12/12/12. The callers dialed away fast and furiously throughout the fall semester. Many of the alumni that the callers spoke with were happy to hear from a current student and to find out what’s happening on campus today. On the 12th, the Phonathon team worked for 12 straight hours and made over 1,200 calls.

The results?—the 12/12/12 Challenge was a success! Thank you to all the alumni who supported Keene State College. With your help, over 260 alumni became first-time donors, and we raised over $5,000 for current students! That surely will make a difference.