
Giving Tuesday, nationally recognized as the Tuesday after Thanksgiving, fell this year on December 3. The day offers a selfless response to the more indulgent shopping sprees on Black Friday and Cyber Monday by encouraging charitable giving and highlighting worthy causes.
For this Giving Tuesday, KSC’s Annual Giving team set itself the goal of collecting 100 donations of any amount, to any designation. President Anne Huot offered to donate an additional $1000 to support KSC students if the 100-donor goal was met. To put things in perspective, the team usually logs about 13 gifts per day. But, by 3 p.m. that afternoon, 100 generous members of the Keene State community had made donations. When she heard that, President Huot offered an additional $500 if the team could bring in an additional 50 donors. By 11:59 that evening, with help from the intrepid Phonathon callers, the team had logged 164 donations!
Giving Tuesday saw $19,127.12 in gifts come to Keene State in 24 hours. Those donations make a real difference in our students’ education.


We won’t have another date like December 12, 2012 (12/12/12) for another 89 years. To commemorate this one-of-a-kind event, the KSC Phonathon team decided to host a one-of-a-kind event of its own: the 12/12/12 Challenge, with a goal of engaging as many new donors as possible by 12/12/12. The callers dialed away fast and furiously throughout the fall semester. Many of the alumni that the callers spoke with were happy to hear from a current student and to find out what’s happening on campus today. On the 12th, the Phonathon team worked for 12 straight hours and made over 1,200 calls.